Manufacturing Content Marketing 101: Quality Over Quantity
by Chris Peer on Thu, Jun 25, 2015 @ 01:09
Digital marketers, and manufacturers who are already using content marketing in their digital marketing strategy, already know that 93% of B2B buyers are using online search to source products and services (via Marketo). What does this mean to you, as the VP of Sales for a manufacturi …
3 Content Marketing Mistakes Manufacturers Make
by Chris Peer on Tue, Jun 23, 2015 @ 10:00
Manufacturing marketing shifted gears in a big way this year, turning its attention towards sales as a primary goal for content marketing. In many cases, there’s a disconnect between what they are doing and what is actually proven to work. Marketing can help you prevail against compet …
How Manufacturers Can Use Gripping Visuals for Marketing Success
by Chris Peer on Tue, Jun 16, 2015 @ 10:30
Design should be functional, purposeful, and powerful. It’s everywhere and when leveraged appropriately, can help increase brand visibility and provoke action. From simple Call-to-Actions to powerful email templates, strong design can elevate any manufacturer’s marketing campaigns. He …
How Manufacturers Can Leverage the B2B Customer Journey
by Chris Peer on Thu, Jun 11, 2015 @ 10:00
Industrial buyers are making informed decisions faster than ever. Online research, and increasingly, AI-powered tools--allow buyers and engineers to compare products, pricing, and suppliers nationwide in minutes. Recent studies show that more than 90% of industrial buyers conduct onli …
Closing Right Out of a Sale: Missed Opportunities
by Chris Peer on Tue, Jun 09, 2015 @ 10:09
Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. Mor …
5 Website Metrics Manufacturing Marketers Should Track
by Chris Peer on Thu, Jun 04, 2015 @ 11:00
A few weeks ago, we published an article regarding how your website can be your perfect salesman. Typically, your website is the first interaction that your prospects and leads have with your manufacturing organization, so it is important that the site is functioning at the level you …
Does Your Website “Have Mustard on Its Shirt?"
by Chris Peer on Tue, Jun 02, 2015 @ 10:33
My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress sh …