Managing an Interactive Marketing Agency: Executing a PTO Policy
by SyncShow on Fri, Jan 04, 2013 @ 10:28
Getting paid to NOT work! Sounds great, huh? As the Vice President of Operations at an interactive marketing agency I have various responsibilities. One responsibility is to administer my company's employee benefits. When one thinks of the topic of employee benefits they usually consi …
Looking Ahead: Top News in Social Media for 2013
by Chris Peer on Wed, Jan 02, 2013 @ 03:27
Through the last quarter of 2012 the social media industry has seen quite a few changes and they don't appear to be slowing down anytime soon. From Instagram's policy change flip flop to Twitter's most retweeted message ever from Barack Obama, social media has made it clear that it is …
Is Inbound Marketing Right for Your Small Business?
by Chris Peer on Tue, Dec 18, 2012 @ 08:56
To many businesses any competitive advantage is welcome and inbound marketing can be a game changer. But how do you know if inbound marketing is right for you? As a small business owner, I understand the challenges of committing to a long term investment that may not pay dividends for …
Web Marketing: 7 Takeaways from the Lean Start Up Conference
by Chris Peer on Mon, Dec 17, 2012 @ 11:13
Every organization can benefit from being lean. I know when I am leaner, more effective and more energetic, that I am happier and more productive. The same holds true for organizations who are under so much pressure to do more with less everyday. The Lean Startup Conference took place …
What is an Inbound Marketing Strategy?
by Chris Peer on Mon, Dec 10, 2012 @ 05:51
First, let’s start with the definition of Inbound Marketing: Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Now that you’ve got the gist of wh …
Top 3 Insights on Website Design from DrupalCamp Ohio
by Chris Peer on Thu, Dec 06, 2012 @ 03:05
This past weekend I had the privilege to attend the DrupalCamp Ohio 2012 at Ohio State University. As I have been digesting all the diverse information that was delivered, I see a common theme developing: the web is evolving. As with most technologies, the web is constantly changing. …
Top 5 Takeaways From The 2012 Midwest Social Media Summit
by Chris Peer on Thu, Nov 29, 2012 @ 12:14
Yesterday I was fortunate enough to take the workday and attend The 2012 Midwest Social Media Summit. It's always nice to take a step back from the to-do list and really focus on learning and sharpening the saw so to speak.