Sales and Marketing Alignment: 5 Tips for Success
by Jane Peer on Thu, Feb 27, 2020 @ 10:15
When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing. While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales su …
Content That Can Speed Up Your Sales Cycle
by Greg Lukach on Thu, Feb 13, 2020 @ 09:30
Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale. For B2B companies with limited marketing budgets, this can be frustrating.
5 Things to Know When Aligning Your Sales and Marketing Strategies
by Chris Peer on Thu, Feb 06, 2020 @ 09:15
Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.